Learn New Digital Marketing Skills in Google Analytics
Tech writer, Emerging IT
Handy Tech Tips
Google Analytics (GA) is free and powerful analytics software you can use to measure online marketing performance against your business priorities.
You may already use GA. But if you haven’t gone further than bounce rates, page views and sessions, you’re missing out on valuable data you could be using to grow business. If you'd like to learn more, below are some excellent FREE resources to help you become a more advanced user of GA.
Google Analytics Academy View online video lessons from Google. Learn the core principles of digital analytics including the best ways to structure, capture, analyse and report on data. Test your knowledge as you progress through each topic.
Occam’s Razor Learn how to apply your learning in the real world. Occam's Razor is a useful blog on applied digital analytics from world-leading GA expert Avinash Kaushik.