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Emerging IT Insights

Learn New Digital Marketing Skills in Google Analytics


Chris Ball

Tech writer, Emerging IT

Handy Tech Tips

Google Analytics (GA) is free and powerful analytics software you can use to measure online marketing performance against your business priorities.

You may already use GA. But if you haven’t gone further than bounce rates, page views and sessions, you’re missing out on valuable data you could be using to grow business. If you'd like to learn more, below are some excellent FREE resources to help you become a more advanced user of GA.

  • Essential Learning
    Learn the basics for free from Loves Data - a Google training partner.
  • Google Analytics Academy
    View online video lessons from Google. Learn the core principles of digital analytics including the best ways to structure, capture, analyse and report on data. Test your knowledge as you progress through each topic.
  • Occam’s Razor
    Learn how to apply your learning in the real world. Occam's Razor is a useful blog on applied digital analytics from world-leading GA expert Avinash Kaushik.

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